“The numbers tell the tale’ and “Retail is detail”. These slogans prove their validity every day in our work. Details often make the difference in profit.
Do you want to gain insights in your market, customers or competitors? Has your product lost its profitability? Do you want to know the marketing position of your product or brand? With research and test cases it is possible to uncover crucial information that could result in new insights. Based on research results, you can easily adapt and justify policy, which will improve the profitability of your product, service or company.
The key to the way that Fresh Retail conducts research is not to be distracted by surveys but by observing and motivating behaviour. By walking around the shop floor and talking with the staff or consumers, besides numbers, we see what is happening in practice. All results are analysed using professional tools and the conclusions and recommendations are processed in a plan of approach.