Fresh Retail uses cookies to optimize the functionality of certain pages of the website. Cookies are small text files that are placed on the visitor's computer by a page of the website. Cookies stores information such as certain preferences of the visitor. As a result, Fresh Retail can provide even better service to the visitor during a next visit.

Through Google Analytics anonymous data on surfing behavior is collected on We use this data to see how visitors like you use our website and to make the right decisions about the design of our website. We also optimize the operation of the website. To enable careful processing, we have taken the following measures:

  • We have signed a processor agreement with Google;
  • We have masked the last octet of the IP address;
  • We have disabled all the opportunities Google offers to "share data with Google";
  • We do not use other Google services in combination with the Google Analytics cookies.

If you do not want your anonymized data to be sent to Analytics, you can use the Google Analytics Opt-out Browser Add-on. The add-on prevents the Google Analytics JavaScript code (ga.js, analytics.js and dc.js) running on websites from sharing visitor activity information with Google Analytics.

Cookies can always be removed from a computer, again via the browser.

Visitors can contact Fresh Retail with their questions about this cookiestatement. Our contact details are at the bottom of this page.

Fresh Retail is entitled to change the content of the cookiestatement without the visitor being informed. The implementation of the change on the website is sufficient for this.