In our profession, travel may well be the most important source of inspiration. After all, it stands for discovery, for new contacts and new adventures – all of which are crucial aspects of our work.
The marketing of fresh produce is a voyage of discovery all its own. It is mostly undiscovered territory where one constantly chances upon wonderful discoveries and fascinating views. Moreover, the nice part is that you don’t necessarily have to go far from home to find them.
Naturally, we could go on and on about our culinary food trips to Japan, Peru, Vietnam, Korea and the Amazon. But if you go with us to Amsterdam or Berlin or attend a seminar about positioning, you will experience – at the very least – such a captivating trip. If you know what to look for and what to look out for. The Fresh Retail trips give you a different way of looking at fresh produce!