orchids - show who you are.

Commissioned by FPC Potorchidee and Royal FloraHolland, Fresh Retail supervised the 'Orchids, Show who you are' campaign. The goal is to focus consumer attention on a wide assortment of pot orchids and motivate customers to buy them. The three-year campaign, ‘Show Who You Are’ was launched in the Netherlands, Germany, the UK and France and co-financed by the European union.